AL ULA FITNESS FESTIVAL
The client needed a flagship wellness and fitness festival that could transform AlUla into a must-visit destination for personal growth, movement, and holistic wellbeing.
Objective:
To create a transformative festival that positioned AlUla as a year-round wellness and fitness destination by curating a programme where guests of all levels could reset, recharge, and reconnect physically, emotionally, and spiritually. By blending athletic challenges with mindfulness, movement, music, and nourishing experiences across canyons, oases, and luxury resorts, the festival aimed to attract a diverse community of local and international instructors, athletes, and seekers while showcasing the destination’s most energising locations.
Results:
The 2025 edition delivered nine days of programming across 15 locations, hosting over 32,000 attendees and offering 78 yoga and wellness sessions, successfully bringing together a powerful community of seekers, movers, and challengers. Participants engaged in everything from sunrise meditations to high-intensity endurance challenges, capturing and sharing the festival’s energy, stillness, and joy through their own lenses and reinforcing AlUla’s image as a leading global wellness and fitness hub
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